The Impact of Personalization on B2B Sales Prospecting & Email Outreach truepush.com

Introducing personalized emails into your sales outreach strategy is one of the best ways to increase engagement and drive better results. Personalization has proven to be an effective tool for B2B sales professionals, with more than 70% of marketers reporting that personalized emails increase customer/prospect engagement. Personalized emails can also deliver up to 4x higher click-through rates than generic emails.

However, personalizing every email can be a daunting task. Utilizing email automation software can help you create personalized emails at scale, and ready-made templates can make it easier to craft individualized messages with minimal effort.